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Privacy Policy

Last updated: August 2026

10:10 and Healthy ("we," "our," or "us") is an independent wellness business operated by Brandon Mullen in Lafayette, Indiana. This Privacy Policy explains what information we collect when you visit our website or place an order, how we use it, and your rights regarding your data.

By using this website or placing an order, you agree to the practices described in this policy.

Information We Collect

Information you provide directly

When you place an order, take the wellness quiz, or contact us, we may collect:

  • •Name and email address
  • •Phone number (if provided)
  • •Shipping and billing address
  • •Order details — products purchased, quantities, and amounts
  • •Wellness quiz responses — your health goals and lifestyle information
  • •Messages or notes you send us

Payment information

Payment is processed by Stripe, a secure third-party payment processor. We do not see, store, or have access to your full credit card number, CVV, or banking details. Stripe handles all payment data under their own privacy policy and PCI-DSS compliance program. For more information, visit stripe.com/privacy.

Information collected automatically

When you visit our website, we automatically collect certain technical information through cookies and analytics tools, including your IP address, browser type, pages visited, time spent on pages, and how you arrived at the site (e.g., through a link, search engine, or social media). This is standard for virtually all websites and helps us understand how people use our site so we can improve it.

How We Use Your Information

We use the information we collect to:

  • ✓Process and fulfill your orders, including sending you order confirmations and shipping updates.
  • ✓Contact you about your order if there is a question or issue.
  • ✓Provide personalized wellness recommendations based on your quiz responses.
  • ✓Respond to your messages and customer service requests.
  • ✓Send you follow-up wellness support or educational content if you have opted in.
  • ✓Improve our website, product offerings, and customer experience.
  • ✓Comply with legal obligations.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. Period.

We share your information only in these limited circumstances:

Stripe

Your payment information is processed by Stripe. They receive what is necessary to complete your transaction.

Shipping carriers

Your name and shipping address are shared with the carrier (e.g., USPS, UPS, FedEx) to deliver your order.

Google Analytics

We use Google Analytics (GA4) to understand how visitors use our website. This data is anonymized and does not include your name or order details. You can opt out at analytics.google.com/analytics/optout.

Partner.Co

As an authorized Brand Partner of Partner.Co, we may share basic order information for product fulfillment and compliance purposes. Partner.Co does not receive your payment information.

Legal requirements

We may disclose your information if required to do so by law or in response to valid legal requests from public authorities.

Cookies

Our website uses cookies — small text files stored in your browser — to keep your shopping cart active between pages, remember your preferences, and collect anonymous analytics data. You can disable cookies in your browser settings, though doing so may affect how certain features of the site work (including the shopping cart).

Data Retention

We retain your order information as long as necessary to fulfill our legal and accounting obligations (typically 7 years for financial records). Wellness quiz responses and contact information are retained until you ask us to delete them. You can request deletion at any time by contacting Brandon directly.

Your Rights

You have the right to:

  • ✓Request a copy of the personal information we hold about you.
  • ✓Ask us to correct inaccurate information.
  • ✓Ask us to delete your personal information (subject to legal retention requirements).
  • ✓Opt out of any marketing communications at any time by replying STOP to a text or unsubscribing from an email.
  • ✓California residents: Under the CCPA, you have additional rights including the right to know what data is collected and the right to opt out of the sale of personal information. We do not sell personal information.

Security

We take reasonable measures to protect your information. All payment processing is handled by Stripe using industry-standard encryption (TLS/SSL). Our website is served over HTTPS. That said, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

This website is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the website after changes are posted constitutes acceptance of the updated policy.

Contact Us

Questions, concerns, or requests related to your privacy? Contact Brandon directly:

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Text Brandon

815-216-1946

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Email

[email protected]

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Mailing Address

10:10 and Healthy · Brandon Mullen
Market on Main, 525 Main St
Lafayette, IN 47901