10:10 and Healthy · Because Food Is Medicine
Feel Better
From the Inside Out
Personalized whole-food wellness support for weight management, energy, digestion, sleep, and everyday health — locally in Lafayette and online.
Tell Me What You're Working On
What Would You Most Like Help With?
Choose a health goal and I'll help you find a sensible starting point — with education, relevant products, and real guidance.
Not Sure Where to Begin?
Find My Best Starting Point
Not sure where to begin? Answer a few simple questions about what you want to improve and I'll help you identify a sensible starting point.
Takes about 60 seconds.
What's your main health goal?
What's your biggest challenge?
What type of support do you need?
Local or online?
No pressure. No spam. Just a personal recommendation.
The 10:10 and Healthy Philosophy
Because Food Is Medicine
Whole-Food Nutrition First
Real nutrients from whole plants — not synthetic isolates. Your body knows the difference.
Education Before Sales
I'd rather help you understand what's happening in your body than push a product at you.
Targeted, Not Random
Start with one or two products that match your specific goal — not a cabinet full of supplements.
Sustainable Habits
Wellness isn't a 30-day program. It's foundational habits that support your body long-term.
Carefully Selected Products
Featured Wellness Solutions
Every product is made from whole food sources — never synthetic vitamins. Understand what it is before you try it.
Optimals-V + Optimals-M Pack
Both Optimal-V® and Optimal-M® in one convenient bundle — 17 whole-food-sourced vitamins plus 32 minerals and trace elements for complete daily foundational nutrition.
Vitamins · Minerals · Whole-Food
Tahitian Noni® Original
The original superfruit wellness juice — 275+ phytonutrients including iridoids, adaptogens, and antioxidants, backed by over 120 peer-reviewed studies.
Iridoids · Antioxidants · Phytonutrients
Probiotiix™
15 distinct probiotic strains plus prebiotic fiber — broad-spectrum gut microbiome support for digestion, immunity, and whole-body balance.
15 Strains · Prebiotic · Microbiome
Core Cleanse
A two-in-one system — prebiotic support drink + gentle cleanse — to nourish your gut lining and support whole-body digestion.
Prebiotic Fiber · Lemon Ginger
Max₂O
Precision electrolytes — sodium, potassium, magnesium — for fluid balance, muscle recovery, and sustained mental clarity.
Sodium · Potassium · Magnesium
BLU FROG 2®
Clean energy from natural caffeine and premium LIMU seaweed nutrition — a boost without the jittery crash of conventional energy drinks.
Natural Caffeine · LIMU · Clean Energy
Real People. Real Journeys.
Customer Stories
These are real people who committed to their health goals. Results vary and individual experiences differ.
100 lbs lost · 2½ Years Still Going Strong
In May 2024, Kim received news that shook her to her core. With fierce determination, deep faith, and an unwavering commitment to her family, she embarked on a wellness journey that transformed her life. Within two months she had lost 50 pounds — and 2½ years later, she is still here, thriving, and sharing her story with everyone who needs to hear it.
— Kim Gray
Read Full Story →
Energy & Mood Transformed · A New Path Discovered
One day I woke up and realized I hadn't been taking care of myself. I'd let my health slip, dealing with chronic challenges every single day. Then I read a post — just like you're doing right now — and it completely changed my journey.
— Rhonda Wilson
Read Full Story →
33 lbs lost · Energy Restored · Progress at Follow-Up
Julie decided to take control of her health after facing some unexpected diagnoses. Within three weeks her appetite was under control — and combined with better nutrition and movement, she lost 20 pounds. At her follow-up, her health markers showed meaningful improvement. "I look and feel better than I have in a very very long time."
— Julie Park
Read Full Story →
113 lbs lost · Consistency Every Day
Michelle has navigated a lifetime of physical challenges with remarkable courage. Without the ability to exercise conventionally, she committed fully to her wellness journey and lost 113 pounds. Her balance and stability improved in ways she hadn't felt in years — and she reclaimed the ability to fully enjoy the family moments she feared she might miss.
— Michelle Bishop Bay
Read Full Story →Lafayette, IN
Local to Lafayette?
If you're in Lafayette, West Lafayette, or nearby — you don't have to figure this out alone. I'm here in person.
What Local Support Looks Like
Market on Main
Visit us at 525 Main St, Lafayette. Try products, ask questions, pick up orders.
Personal Guidance
Have a real conversation about your health goals — no scripts, no pressure.
Local Product Access
See and discuss products before you buy. Get personalized recommendations.
Local Events & Wellness Talks
Community events, sampling opportunities, and wellness education in Lafayette.
100% Free · No Credit Card
Free Tools for a Healthier You
Science-backed guides and e-books — completely free. Because understanding your body is step one.
Free E-Book
The 4 Hormones Sabotaging Your Weight Loss
Why you're always hungry — and the science-backed solution. Discover how 4 specific hormones control your appetite, cravings, and fat storage.
📥 Get the Free E-BookFree Guide
Electrolytes: The Essential Minerals for Optimal Health
You can drink water all day and still be depleted. Learn what electrolytes really do, how to spot deficiency, and how to restore balance with whole foods.
💧 Get the Free Guide
Your Guide
Brandon Mullen
Father of twins. Lafayette local. I started studying nutrition as a teenager, driven by one question: why does healthy eating feel so hard? What I found changed everything — and led me to a simple belief:
“Food is medicine.”
Today I help people make sense of their health goals — with real education, whole-food products, and a genuine interest in helping you find a starting point that actually makes sense for you.
Common Questions
Frequently Asked Questions
Everything you need to know about getting started, the products, and working with 10:10 and Healthy.
Where should I start?
The best place to start is the 60-second wellness quiz — it takes about a minute to answer a few questions about what you're working on, and then I'll suggest a sensible starting point based on your goals.
Do I need to take a lot of supplements?
No. I never recommend a bunch of products at once. I believe in starting with one or two targeted products that match your specific goal — and understanding WHY they might be useful before you try them.
Can you help me figure out what might work for me?
Yes, absolutely. That's exactly what the Starting Point quiz is for. Or you can contact me directly — I'm happy to have a real conversation about your health goals and suggest a place to begin.
Do you work with people outside of Indiana?
Yes. I work with customers everywhere online. The starting point quiz, e-book, and product shop are all available wherever you are.
Do you offer local support in Lafayette?
Yes. If you're in Lafayette, West Lafayette, or the surrounding area, you can connect with me directly — I can answer questions in person, discuss options that make sense for your goals, and you can visit us at Market on Main at 525 Main St.
Can I buy products directly from you?
Yes. My online shop carries the products I recommend. I fulfill orders from my own inventory so you stay within the 10:10 and Healthy experience from start to finish.
What makes your approach different?
I focus on education over selling. I'd rather help you understand what's happening in your body and why a particular product might support your goals — and then let you make an informed decision. The philosophy is simple: because food is medicine.
Are these products intended to treat medical conditions?
No. These are whole-food wellness supplements, not medications. They are not intended to diagnose, treat, cure, or prevent any disease. They are designed to support your body's natural processes as part of a healthy lifestyle. Always consult your doctor for medical conditions.
Ready to Begin?
Not Sure Where to Start?
You don't need to figure it out alone. Tell me what you're working on and I'll help you identify your best next step.